Basic French (a lifestyle thing)
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Basic French Policy

Effective as of: May 4, 2004
The Web site (the "Site") is maintained by Basic French LTD. ("BF," "us," "our," or "we"). Our address is P.O. Box 704 Red Hook, New York 12571. We can also be reached by e-mail at Our data collection and use policies with respect to the Site are set forth in this statement ("Policy"). By using this Site, you signify your acceptance of this Policy.

Special note concerning children We encourage parents to use the Site with their children. If we learn that a child under the age of 13 has provided personally identifiable information to the Site, we will promptly remove such information from its files.

Definitions When reviewing this Policy you should understand that when we use the term "personally identifiable information" we mean any information that can be used to identify or contact a specific individual, such as a name, address, telephone number or e-mail address. When we refer to "aggregate information" we mean information that does not allow us to identify or contact a specific individual but describes a general category of information about visitors to the Site, such as demographics, purchase categories (e.g., vintage linens), or visitors using a particular browser to access the Site.

What types of personally identifiable information does BF collect on the Site? We collect various types of personally identifiable information from visitors to the Site. For instance, visitors may choose to become a member of the Site ("Member") in order to enjoy special benefits offered only to Members. To become a Member, visitors are required to sign in by providing their name, postal address, and e-mail address. They will also be asked to create a Member Name and password.
Visitors who wish to purchase products from the Site will also be asked to provide their shipping and/or delivery (if different from the postal address) addresses, telephone number and credit card information. Members who choose to participate in the "Share" section of the Site will have the opportunity to share ideas and thoughts about various topics with other Members. Use of Share is governed by the Sitešs Terms of Use. Share is accessible by all Members, and users of this service should be mindful that any information posted to Share will be available to other participating Members. Accordingly, if you choose to participate in Share, please use discretion when posting to this service.

Can I review or change information I have previously provided to BF? Yes. If you want to review, correct, or change personal information that you have previously provided to us, please go to the Your Account section of the Site, and follow the appropriate instructions.

What does BF do with information collected on the Site? We will use personally identifiable information provided by visitors to fulfill the purpose for which such information was provided, as described in this Policy, and as disclosed at the time the visitor information is requested. For example, personal information will be used to provide visitors with product and service information tailored to each such visitoršs interests based on such visitoršs previous activities on the Site. Order information will be used to fulfill customer orders. We may also use postal address information provided by visitors to send them, among other things, our BF product catalogue or a sale announcement.

Can I "opt-out" of receiving e-mail promotions from BF? Yes. You may choose not to receive promotional emails or mailings from us by visiting the Your Account section of the Site and following the appropriate instructions, or by sending an e-mail to, specifying from which list (email or address) you wish to be removed. We will respond to a request made pursuant to these methods as promptly as practicable. Even if you elect to stop receiving promotional e-mails from us, we may still contact you to tell you important information about us or the Site.

Does BF share visitor information with other companies? Absolutely not! We will never share your information with another company.

If I link to another Web site and provide information to that Web site, how will that information be handled? This Site may contain links to other Web sites. If you link to another Web site, you will leave this Site and this Policy will not apply to your use of, and activities on, those other Web sites. We encourage you to read the legal notices posted on those other Web sites, including their privacy policies. We shall have no responsibility or liability for your visitation to, and the data collection and use practices of, those Web sites.

How does BF protect the information I provide to the Site? We take reasonable precautions to safeguard information transmitted between visitors and the Site and information stored on our servers. We use Secured Socket Layers encryption for the transmission of data to our servers during member sign in and order check out. Despite these efforts, however, we may be unable to prevent and shall not be responsible for unauthorized access to such information by third parties.

Where will BF store and maintain information about me? We maintain this Site in the United States. By providing personal and other information to this Site, visitors understand and consent to the collection and processing of such information in, and the transfer of such information to, the United States and other countries or territories, in accordance with the terms of this Policy.

Can BF change this Policy? Yes. We reserve the right to change this Policy in order to address future developments of BF or the Site or changes in industry or legal trends. Depending on the nature of the change, we will either announce the change (1) on the home page of the Site, (2) provide such notice via e-mail to Members, customers, and others who provide us with their e-mail address, or (3) take such other action as we deem appropriate under the circumstances. By continuing to use the Site following an announcement of any change, you will be deemed to have agreed to such change. If you do not agree with the terms of this Policy, as it may be amended from time to time, in whole or part, please do not continue using this Site. If you have any questions or comments about this Policy, please feel free to contact us at Thanks for visiting!